Custom software, owned by you

Save thousands. Get software that fits your business.

We build systems for small and medium-sized businesses: the tools, bots, dashboards and growth funnels that take the manual work out of running a company and help bring customers in.

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AutomationGTM & growth funnelsCRM systemsCustomer service toolsBespoke internal toolsFixing legacy systems

Results from real builds

£6kSaved per month

1,000Vehicles managed

7-in-1Tools in one build

The honest problem

Still running the business on manual work and spreadsheets?

Invoices by hand, slow quotes, unanswered messages and software subscriptions that never quite fit add up to hours lost and business missed every week. We build the tools and automations that close the gap, and you own every bit of it.

The stuff that's eating your week and your budget

Invoices processed manually, one at a timeAutomated invoicing that raises, sends and chases itself

Customer messages sitting unanswered while revenue slips awayInstant responses and routing, so nothing sits for days

Quotes that take days to put together and sendQuotes generated and sent in minutes, not days

No proper CRM tracking where jobs and deals actually standA CRM built around how your business actually works

Running the business across five different spreadsheets and tools that don't talk to each otherOne internal tool that replaces the sprawl of software and sheets

Paying for several overlapping software subscriptions that only half do what you needOne tool that does exactly what you need, styled the way you want it

Locked into a 12–24 month contract, with the price rising every renewalYou own it outright, with no contract, no seat fees and no renewal notice

Bending your process to fit software built for someone else's businessBuilt around how your business actually runs

Proof it works

Two builds replaced two costly subscriptions.

Most businesses rent four or five platforms that half overlap, don't talk to each other and lock them into 12 to 24 month contracts. Here is what happens when they own one tool, built around how they work, instead.

£6ksaved a month

Saved directly. That is the combined saving from these two builds, before counting the time saved and the errors removed by running everything through one system instead of stitching several together.

Case study · UK fleet business

One owned system replaced a subscription-management platform.

A UK fleet business was paying for a subscription-management platform and stitching several other tools around it. We built one internal system covering billing, subscription management, a customer portal, onboarding, marketing, debt chasing and inventory management, built around how they actually operate, not the other way round.

7-in-1functions consolidated into one owned tool

Case study · Netherlands fleet operator

A fleet management system now running 1,000 vehicles.

For a fleet operator in the Netherlands, we replaced a costly subscription platform with a bespoke fleet management system that now runs their operations across a fleet of 1,000 vehicles, serving multiple B2B customers from one owned system.

1,000vehicles managed across multiple B2B customers

Why it costs less

Custom software used to cost a fortune and take months. It doesn't have to.

We build with AI-assisted tools on a modern, proven stack, so a small team delivers in weeks what a traditional development shop quotes months and a large team for. You get a bespoke result without the agency price tag.

Traditional developers

Fully Send It

Timeline

Months from brief to launch, and longer once the scope starts to creep.

Typically 3 to 6 weeks from first call to a working tool, with something you can start using early.

Cost

A big team, long hours and a large upfront quote.

AI does the heavy lifting, so there are far fewer billable hours. Fixed price, or from £60/hr for smaller jobs.

Changes

Change requests, re-quotes and waiting for the next sprint.

Quick to change and cheap to iterate, so the tool keeps evolving as your business does.

Ownership

The code often stays with the agency, with retainers or licences to keep it running.

You own the code, the infrastructure and the data outright. No licences, seat fees or renewals.

Taking over

Tied to the people who built it, because nobody else can read their code.

Built on tools like Lovable, Supabase and Vercel, so you or your team can take it over and make changes yourselves with AI, or hand it to any developer.

Everything we build is yours. The code, the databases, the infrastructure and the data belong to you, with proper documentation on handover. Keep us on for support, bring it in-house, or give it to another developer. Nothing is held hostage, and there is nothing to renew.

What we build

Examples of solutions.

These are examples of what's already been built, not a fixed menu. Tap a card to see what's in scope, and if what you need doesn't fit neatly into one, tell us what you're picturing and we'll design it from scratch.

If you've got a clear idea of what you need, we can probably build it. This list is what comes up most, not the ceiling.

Who we build for

The kind of businesses we build for.

Operations-heavy businesses with real manual work to remove. Different trades, same problem underneath.

Lawyers & offices

Care homes

Property management

Commercial kitchens

Warehouses

Factories

Logistics companies

Vehicle garages

Taxi firms

Garden centres

Breweries

Farms

…and more.

About us

Operational experience, gained from a variety of places.

The context behind the tools we build, not just the tools themselves.

Fully Send It is a UK-based team, founded by Harry Macey (CEO), built on hands-on operating experience across a range of fast-paced, high-growth UK startups: setting up operations, running commercial projects and building business units from scratch. That's where the instinct for what's actually worth automating comes from, and it's paired with heavy, practical experience building AI-powered tools alongside the automation and internal tooling we build every day.

Tools we build with

OpenAI

Claude

n8n

Lovable

Supabase

Vercel

Cloudflare

Built to be secure

You don't need millions in developers to build something properly secure.

Security isn't an add-on we bolt on at the end. It's built into how we architect every tool, from the edge down to the database. Here's exactly what that looks like.

Network & edge

Cloudflare in front of every site and app: a web application firewall, DDoS protection and bot management filtering traffic before it ever reaches your system
Forced HTTPS/TLS everywhere, with rate limiting on forms, logins and APIs to stop abuse and scraping
Automated, tested backups so a worst case is a restore, not a disaster

Data & database

Databases hosted in the UK/EU, encrypted at rest and in transit, with role-based access so people only reach the data their job needs
Built around GDPR principles by design: data minimisation, clear retention, and a data processing agreement available on request, not a vague “we're compliant” claim with nothing behind it
Full audit trail of who accessed or changed what, and when

Private & internal-only

Don't want it sitting on the open internet at all? We can put it behind a VPN, restrict it to an allow-list of office or staff IPs, or deploy it on a private network only your team can reach
Invite-only logins with two-factor authentication as standard on anything handling sensitive data
Staging and production kept separate, so testing changes never touches live data

Ownership & control

You own the code, the infrastructure and the data outright. Nothing sits in a vendor's black box you can't get out of
Self-host it yourself if you'd rather, or leave it with us. It's your call, not a lock-in
Proper documentation on handover, so any developer can pick it up, not just us

How it works

From first call to live, fast.

A simple process whether it's a two-day fix or a full platform build, and no long-term lock-in either way.

Intro call

A short call to walk through the process you want fixed and what “done” actually looks like.

Scope & NDA

For bigger builds, we'll come on-site and spend a day with your team, watching how the work actually happens before we design anything. You get a clear written scope and, where it's needed, an NDA signed upfront. Your systems and data stay confidential throughout.

Build

Most builds take 3 to 6 weeks, with a clear timeline agreed before anything starts.

Handover

Proper documentation and a real handover, not a black box. Built to be easy to maintain and extend afterwards, plus support after launch if you need it.

How we charge

HourlyFrom £60/hr

For smaller fixes, quick automations and one-off jobs.

ProjectFixed price

Quoted after the intro call, once the scope is clear.

RetainerMonthly

For ongoing support, maintenance or a steady pipeline of automations.

Get in touch

Got a process that's costing you time?

Whether it's fleet ops, billing, CRM, customer service, GTM and growth funnels, or a bespoke internal tool, tell us what's eating your week and we'll tell you honestly whether it's automatable, and roughly what it'd take.

No job's too small or too large, from a single automation to a full platform build, just let us know. The first call is a short, free discovery chat, no obligation.